Anyone knows that tourism took a big hit in the last two years, but you may be surprised that 34.7% of revenue was lost in 2020 alone. Recovering from this recession is no simple task.
So, doing everything you can to get your resort noticed will help with your profits. And a picture speaks a thousand words, especially the ones on your website that will entice people to choose your resort for their next vacation.
Read on to discover how resort photography could help restore your business.
1. Photos Represent Your Ambiance
If someone is looking for a luxurious resort but your photos are not sparkling with charm then they will assume your resort isn’t up to par. Professional photographers can help capture the image of your resort so potential guests will feel the ambiance of your resort without stepping foot on your property.
This will also display your brand as a 3-, 4-, or 5-star resort. You can not have low-quality images that represent a high-quality resort, so be sure that your pictures match your message.
2. Help with Web Searches
Images are used in 19% of search results on Google, making visual content essential for SEO (search engine optimization.) Having high-quality photos will attract users to click on your image and be directed back to your website. Then they can plan their resort vacation all because of a one-of-a-kind photo.
This also helps with your conversion rate to keep people on your website and complete an action, thus improving your search engine ranking.
3. Stock Photos are Generic
If you look at any vacation photography stock photo they show the same image of a sunrise, palm trees, or a bland lobby with a desk. Not only does this not represent your specific business it also is boring.
Guests who scan the internet will catch on quickly to this trend and be disappointed when they don’t get what they saw online.
4. Showcase Unique Features
What better way to highlight some of your resort’s unique accommodations than through imagery. You can even make them interact when resort photographers create 3D virtual tours and floor plans of your property.
Guests will be able to experience your hotel before they get there, which gives them peace of mind rather than concern about unknown conditions.
5. Current Pictures are Out-dated
Your current vacation photographs may be from when you first opened. Why not show your resort’s upgrades with fresh pictures of lush landscaping and new linens. Remember that you are trying to sell a whole package on your website to visitors and the more updated your photos the more accurate your selling point.
Resort Photography Makes It Easy
The best part about resort photography is that it is done by a professional who knows how to capture the best parts of your property. It takes the worry out of getting quality photos as well as editing them.
Get started by scheduling a photoshoot today.